Today, social media can be used much more efficiently than sharing news and recipes with the parents. Today it is not only an important communication device, but also a strong marketing and business tool. And that means you’re missing a lot of potential buyers if you’re not using social media to advertise the home you’re trying to sell.
Whether you use an agent or sell your home alone, social media will enable you to reach a much larger buying audience. So let’s look at the major social media channels to see how homeowners to use social media to sell their properties in Auburn.
Everyone is on Facebook, from tech-savvy Millennials (now the largest share of home buyers) to older people late in the digital world, so that’s one aspect. Facebook also helps you to reach the right audience through laser focus advertisement. That’s why more than two-thirds of real estate agents are advertising on Twitter. Facebook is an efficient way for homeowners to use social media to sell their properties in Auburn.
Facebook gives you the ability to target posts and advertisements to a specific demographic, such as home buyers in their late thirties who make $60,000 + annually and live within Auburn twenty-mile radius. Additionally, Facebook provides top-notch analytics so you can see if your campaign works or if it didn’t.
YouTube
YouTube is the world’s second largest search engine, so it undoubtedly provides homeowners to use social media to sell their properties in Auburn. However, “86 percent of home shoppers say they’d use video to learn more about a particular community they’re interested in,” and “52 percent of marketing professionals believe that video content has the best investment return.”
You can use YouTube to upload and share your estate and/or neighborhood’s video tours. And today there are plenty of professional video firms that can use edited home drone footage to make enticing videos that will attract buyers. Only note that 300 hours of video are uploaded to YouTube each minute, so yours will stand out from the crowd.
You may not know that by using Instagram, homeowners can use social media to sell their property in Auburn, but it can be done. And Instagram’s benefit is that you can get immediate feedback on your property and neighborhood images. For various hashtags, videos, and captions, you can play around and figure out what works right away.
Right now, with over 800 million monthly users, Instagram is the fastest growing social media platform. That’s a fairly impressive range. But by asking questions in photo caption, you can also involve potential buyers in a discussion – a great way to stand out from the crowd.
Snapchat
Like Twitter, Snapchat is low on metrics, but it boasts 178 million daily users, so it also leads to how homeowners to use social media to sell their properties in Auburn. Yet bear in mind that the content of Snapchat has a short lifespan and all the photos and videos you share will be gone. You need to catch attention quickly and often publish it.
A good strategy for Snapchat is to post brief day-to-life clips of your home’s interior, enabling potential buyers to see what it would be like to live in your home. Post material that people will enjoy watching or reading, and make sure it is positive about contagion.
Use a Tech-Savvy Agent
Homeowners may definitely use social media to sell their property in Auburn, but by working with a tech-savvy agent who is specialized in social media marketing, they can do it much more efficiently. Modern advertising still works, but more is needed today. The agents understand marketing in social media and are willing to help.